Wisdom in the Tangents Photography Podcast 112. Client Journey Marketing with Sean Brown
Sean is a Portland, Or based senior photographer. He coaches photographers on how to run the successful business they've dreamed of and how to market themselves well. And he is also the host of the Shoot for Success Photography Podcast.
Today we're talking about how to market for the client's journey.
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Focus on how to market yourself in order to create a sustainable job.
Look for what your differentiating factors that you offer than others in your industry do not. What makes you different. Take 3-5 of those factors and speak about those in your marketing.
What do you want to be known for? How can you effectively communicate that in your marketing?
When they don’t know what we know, they fill in the gaps with what they assume they’ll receive or with experiences from others. When you share about the client's experience, they will know what to expect and have a better view of the value you offer.
If you can incorporate your clients’ opinions into aspects of your brand, they will be more invested in your brand and more likely to refer you to others.
List everything you do before, during, and after a session. And look for client touch points in that process and create ways you can educated and market clients about those areas.
Find Sean at
instagram.com/seanbrownproductions
Sean’s Senior Photography Academy
What Are We Loving?
What Sean is loving:
Watching March Madness with friends
What John is loving:
Movie - Windfall (Netflix)
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