The PR Breakdown with Molly McPherson Where are your Superfans? The easy way to find them with special guest Pat Flynn
Communicating effectively and being authentic are two components in building not just fans (of you and your business) but superfans. And in today’s online world, securing the marketing real estate you need to attract the right people can be tricky.
This week on the Confident Communications Podcast, I'm speaking with Pat Flynn, entrepreneur and host of the Smart Passive Income Podcast. He shares how he took the experience of getting laid off from his dream job and turned it into a business, which then morphed into where he is today.
As a superfan of Pat myself, I’ll be the first to tell you that he is the real deal. I stumbled on his podcast by chance, started following him and quickly signed up for his podcast mastermind. If you want to learn the inner workers of the online entrepreneurial world, Pat’s your guy and his podcast and YouTube Channel are your guides.
In this episode, we talk about what differentiates a superfan from an average joe fan, where to focus your time and money to generate those superfans and how to encourage people who just “find” you to continue to follow you. And then, what do you do next?
Mentioned in this episode:
- Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn
- Work with Coach Azul | Azul Terronnez
- Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
- 1000 T
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Click here to subscribe to Molly's live events.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly: