Higgle: The B2B Sales Club Innovative Approaches for Strengthening Client Relationships with Remeny Armitage Royle
Jul 15, 2024
37:06
Remeny Armitage Royle, founder of Brilliant and Human, is an expert in building authentic B2B relationships. With over 20 years of experience in marketing and business development, she helps agencies understand and address their clients' true needs.
In this episode, we’ll explore the art of building genuine connections in B2B sales. Remeny shares her expertise on moving beyond transactional interactions to truly understand client needs. We discuss the impact of AI, the importance of in-person mentorship, and point out some strategies for maintaining strong client relationships in remote settings.
Topics covered during this episode include:
- The importance of moving away from transactional interactions to understand clients' true needs.
- How Remeny’s experience of “time travel” adds a unique twist to her professional insights.
- The challenges facing independent agencies amidst economic and political uncertainty in the UK.
- How AI is enabling larger agencies to compete more effectively with smaller ones.
- Why in-person mentorship in a hybrid work environment is needed for the next generation of agency professionals.
- How it is beneficial to source independent client feedback to uncover opportunities and validate new services.
- Strategies for maintaining robust client relationships, particularly in remote settings.
- How proactivity, effective internal communication, and building emotional credit with clients are crucial.
- Why innovative pitching techniques, such as interactive discussions, build trust and loyalty.
- Having the right team members during presentations to foster client trust.
- How to refine onboarding processes and challenge clients effectively for long-term success.
- The significance of understanding the audience and context during business pitches.
- Insights for agency leaders to assess client relationships and improve processes and communication.
Remeny Armitage Royle on LinkedIn: https://uk.linkedin.com/in/remeny