Episode 470: LIVE from ILADS: Braden & Bill Rawls - Building a Mission-Driven Herbal Supplement Business

Customer Feedback Drives Innovation – How listening to customers has shaped Vital Plan’s product development and support services.

For-Profit vs. Non-Profit Models – Why Vital Plan chose a for-profit approach to better serve the Lyme community.

The Healing Journey Requires More Than Just Supplements – The role of emotional and physical support in recovery.

Gut Health & Herbal Therapy – The impact of antibiotics on gut health and why herbs can be a gentler, long-term solution.

Affordability & Value – How Vital Plan offers cost-effective and high-quality herbal solutions compared to other treatments.

Building a Toolbox for Health – The importance of proactively managing health with a variety of tools.

The Power of Community – How fostering a supportive and positive community is crucial for healing.