Episode #78 - Mathew Passy from Custom Podcast Solutions Explains Owning Your Audience Forever with a Podcast

In this episode, Daniel sits down with Mathew Passy, co-founder of Custom Podcast Solutions, creator of Conntap, and enterprise support and sales for Libsyn Pro.

Daniel and Mathew dive deep into the world of content creation, specifically why podcasting is crucial for creators, in addition to visual platforms like YouTube and TikTok.

Mathew emphasizes the importance of audio-only content for situations where screens aren't viable (e.g., driving, working out, doing dishes) and discusses tools like Repurpose.io that automate the process of converting video content to audio for podcast platforms. They also highlight the necessity of clear intros and outros for audio versions of video content, treating the podcast audience with respect and guiding them.

Show Notes:

(0:00) - Welcome to The Instagram Stories podcast with host Daniel Hill.

(0:45) - Adam Mosseri (Head of Instagram) introduces "Restyle," an AI tool for video editing, enabling changes to context (beach, snow), person's style (marble, porcelain), and color.

(2:20) - Mathew Passy introduces himself as the co-founder of Custom Podcast Solutions (recording, mobile recording, live streaming, studio design/installation), creator of Conntap, and enterprise support/sales for Libsyn Pro.

(3:45) - Discussion on the intimidation of podcasting for content creators focused on other platforms and the importance of "putting yourself where people are".

(4:55) - Tools for automating content repurposing from video to audio, including Repurpose.io.

(6:50) - The importance of including intros and outros when repurposing video content for audio podcasts, to guide the listener.

(7:50) - How podcasting works: Explained through the RSS feed (Real Simple Syndication) and how it enables a direct, unremovable relationship with the audience, contrasting it with social media platform dependency.

(10:00) - Mathew's origin story in podcasting, starting with a New Jersey radio station in 2008, followed by Wall Street Journal Radio, and founding The Podcast Consultant business.

(15:00) - Custom Podcast Solutions' services for designing and installing custom audio/video studios for home and corporate clients, including unique solutions like a "rolling studio" and setups for "social selling" or a "home shopping network".

(18:50) - Introduction to Contap (formerly Podcast Beacons): NFC-enabled devices (wristbands, key fobs, QR codes) for "dynamic microcasting." These allow owners to program a link page or use a "redirect" feature to send people directly to specific content, and the links can be changed dynamically.

(21:00) - The concept of using Conntapfor super fan engagement and tracking, with ideas like NFC-enabled guitar picks for musicians.

(22:50) - Where to find Mathew Passy online, plus Custom Podcast Solutions, and Conntap

(23:10) - Daniel's outro, encouraging listeners to check out the show notes for links and to follow his other show, The Instagram Stories, and his new email newsletter.

Find Mathew Passy online:

Instagram: @mathewpassy

Custom Podcast Solutions: https://custompodcastsolutions.com/

Conntap - https://conntap.com/

Find Daniel:

Instagram: ⁠@danielhillmedia⁠

Podcast: The Instagram Stories - Social Media News

Newsletter: https://subscribepage.io/danielhillmedia