Real Talk for Real Fundraisers Preparing for a High-Impact Fall and Year-End Fundraising Season
Aug 20, 2024
In this insightful discussion, Debi Dunham, Client Experience Leader at Veritus, joins hosts to unpack critical strategies for fall and year-end fundraising. She emphasizes the importance of planning touchpoints with donors to stand out amidst holiday noise. The conversation also covers adapting communication techniques for different donor behaviors and re-engaging lapsed supporters through storytelling. Listeners will gain practical tips on maximizing year-end contributions and building lasting relationships for effective fundraising.
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Audit Your Portfolio Immediately
- Review each donor in your portfolio now to identify fall givers, lapsed donors, and those light in giving.
- Coordinate with marketing, program, and finance to align messaging and costs before outreach.
Use Check-In Calls To Reengage Donors
- Do a simple
Send Gentle Lapse / Light Appeals
- Send targeted lapse-or-light letters to remind past donors of their prior generosity and invite a near-term gift.
- Encourage honest replies so you learn whether to expect support next year or adjust plans.