Sylvie di Giusto and the Image of Leadership

Sylvie di Giusto—the wearer of many hats—helps individuals and organizations explore how people make up their minds very quickly about them or their company and either open the door or slam it shut. She has twenty years of corporate experience holding various senior positions, mainly in human resources, at international organizations ranging from 10 to 100,000 employees. In this episode of Leadership NOW, Dan Pontefract and Sylvie discuss the importance of brand and image to one's leadership style and personality. Sylvie uses her corporate experience and multicultural background to help audiences around the world understand how people make up their minds very quickly about them and either open the door or slam it shut. At the core, Sylvie wants her clients to understand how making an impactful first and lasting impression can help attract and keep customers. Sylvie is the author of "The Image of Leadership" and the creator of “How You Impress,” an interactive mobile learning platform for professionals and organizations who place great importance on the impression they make.