In this episode of The GSD Show, the leading fitness business podcast, we're uncovering the truth behind why many gym owners struggle to excel as salespeople.

Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process.

With personal anecdotes and insights from successful individuals, he emphasizes the importance of mastering the sales PROCESS rather than relying solely on individual sales skills.

Watch the full video to uncover the critical elements of a successful sales process and how it can significantly impact your gym.

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

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257: Why Business Owners Aren’t Always the Best Salespeople