The Pen Addict 630: Lamitzy
Sep 4, 2024
Lamitzy brings her expertise from the stationery world, diving into the latest buzz around Hobonichi's product launches and the rollercoaster of planner season. They discuss the hype surrounding limited edition items and the chaos of website crashes. The conversation shifts to the exciting new Pilot Iroshizuku inks and the implications of Mitsubishi's acquisition of Lami. Listeners also get insights into the artisanal ink market and the innovative journey of Heinz Pens, blending craftsmanship with charity.
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Episode notes
Hobonichi's Website Crash Boosts Hype
- Hobonichi's site crash at launch reflects the intense demand and hype their marketing generates.
- Limited edition planner covers create scarcity, but basic planners remain available, supporting sustained sales.
Hobonichi Stock Issues Explained
- Online shopping cart holds during crashes artificially create out-of-stock impressions.
- Hobonichi likely does not intend to limit sales via scarcity, but logistic issues cause momentary stock issues.
Be Patient Buying Hobonichi Items
- If you miss out on Hobonichi launches, wait before using secondary markets.
- Many retailers might restock, offering chances to buy without inflated prices.