Lamitzy brings her expertise from the stationery world, diving into the latest buzz around Hobonichi's product launches and the rollercoaster of planner season. They discuss the hype surrounding limited edition items and the chaos of website crashes. The conversation shifts to the exciting new Pilot Iroshizuku inks and the implications of Mitsubishi's acquisition of Lami. Listeners also get insights into the artisanal ink market and the innovative journey of Heinz Pens, blending craftsmanship with charity.
The podcast emphasizes the successful fundraising efforts exceeding $75,000 for St. Jude, highlighting the mission to provide free treatment for children with cancer.
Discussion about Hobonichi's overwhelming demand and website crash illustrates the challenges and excitement in the stationery market amidst evolving product lines.
Deep dives
Support for St. Jude Children's Research Hospital
The podcast highlights the fundraising efforts for St. Jude Children’s Research Hospital, which has raised over $75,000 this year alone. The mission of St. Jude is emphasized, focusing on providing treatment for children with cancer at no cost to the families, encompassing medical expenses, travel, and housing. Listeners are encouraged to participate by donating, creating personal fundraisers, or spreading awareness about St. Jude's work. The hosts also discuss various incentives for contributors, including prizes associated with fundraising efforts, further engaging the community in this charitable cause.
Hobonichi's Planner Launch and Impact on the Market
The discussion touches on the recent launch of Hobonichi planners, noting the overwhelming demand that caused the website to crash upon release. Despite user frustrations, the hosts argue that the hype surrounding Hobonichi's marketing is beneficial for the brand in the long term, generating more interest and potential sales. They also explore the types of planner products offered, explaining the difference between standard planners that remain in stock and limited edition covers or accessories that sell out quickly. Ultimately, they reflect on the mix of excitement and challenges that comes with high demand in the planner community.
New Ink Releases and Changes in the Market
The podcast reveals the recent changes in the Pilot Oroshizuku ink lineup, where three inks were removed, and three new ones were introduced. The hosts express mixed feelings about these changes, noting that some of the discontinued inks were well-loved by the community. However, they remain enthusiastic about the new shades, particularly one that deviates from previous color offerings, suggesting a positive direction for the brand's product evolution. This ongoing adjustment in product lines reflects the dynamic nature of the stationery market and the importance of consumer feedback.
Anticipation for Lamy and Sailor Collaborations
The conversation transitions to the recent acquisition of Lamy by Mitsubishi and the potential implications for future products, specifically the integration of Jetstream ink into Lamy's Safari pens. The discussion highlights the excitement about possible improvements in the quality and innovation of Lamy's writing instruments, envisioning better performance with these high-quality inks. Additionally, they mention the continuous effort of Sailor in designing exceptional product themes, like their Tea Time series, which showcases beautifully crafted pens inspired by British tea culture. Both companies are seen as players in a competitive landscape, with expectations for remarkable collaborations and product advancements.
There is a lot of news in the stationery world this week. Hobonichi launch issues, new Pilot Iroshizuku inks taking their place in the lineup, and … LAMY Jetstreams? Brad and Myke catch you up on all the happenings!
This episode of The Pen Addict is sponsored by:
Hinze Pens: Custom hand made fountain pens, made using traditional methods.
Factor: Healthy, fully-prepared food delivered to your door.