Business By The Books with Danielle Hayden How to Use Financial Goal Setting as the Foundation for Your Business Budget – Ep. 241
Ever sat down to build your budget, only to realize you don't even know what you're building it for? A budget without a goal is like a map without a destination. In this episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., is pulling back the curtain on the exact step-by-step framework she and her team use with CFO clients to set financial goals first, and then create a budget that actually gets them there.
Key Takeaways:
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Celebrate the Wins (and Lessons) First: Before setting new goals, reflect on what you achieved last year and the hard financial lessons you learned. This helps you build from a place of clarity instead of starting from scratch.
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Big Picture and Dreams Before Details: Start with your 10-year vision, narrow it down to a 3-year target, and then break it into actionable 12-month goals. This ensures your short-term actions align with your long-term vision.
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Your Personal Life Matters: Your business goals must support the life you want to create, not work against it. Aligning both ensures sustainability and fulfillment.
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Define Your CEO Role: Whether you want to be client-facing, step fully into the visionary seat, or do a blend of both, knowing your role helps you make smarter hiring and budgeting decisions.
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Pay Yourself First: As the business owner, you deserve to be compensated. Budgeting your pay upfront creates healthy financial guardrails and sustainable profitability.
Topics Discussed:
(00:00) Intro: Why Your Goals Need to Come Before Building a Budget
(02:02) The Importance of Looking Back Before You Move Forward
(06:03) Setting Long-Term, Mid-Term, and Short-Term Goals
(10:27) What Mode Are You In: Aligning Your Life & Personal Goals with Your Business Goals
(12:44) Defining Your CEO Role and Team Structure
(14:54) Profitability, Sustainability, and Paying Yourself First
(18:30) Action Steps to Complete Your Financial Goal Setting Worksheet & Your Responsibility as a CEO
(19:33) Outro: Kickstart's CFO Services, Like, Share and Subscribe!
Resources:
Financial Goal Setting Worksheet | https://kickstartaccountinginc.com/goal-setting-worksheet
CFO Services | https://kickstartaccountinginc.com/the-cfo-solution/
Healthy Budget Percentages Episode | Healthy Spending Habits: Business Budget Percentages That Fuel Sustainable Growth
Book a Call with Kickstart Accounting, Inc.:
https://kickstartaccountinginc.com/book-a-call/
Connect with Kickstart Accounting, Inc.:
Instagram | https://www.instagram.com/Kickstartaccounting