Creating Art for What Others Want vs. What You Want

Jan 27, 2021

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How do you find the balance between artistic creation and vision? Between serving your audience and serving your art? The good news is that it doesn’t have to be one or the other. You can serve your audience in a way that builds the trust necessary for you to serve your art more fully.

In this episode, Charli, Haley, and Miguel discuss how to persevere with your art even when others don’t understand, sticking to your artistic vision, and putting in the work to establish your artistic point of view.

“I feel like, as educators, we are always telling people to ask their audience what they want. We are trying to teach people how to serve their audience. As a creator, if you focus on serving first, then you can ask. That’s really the best kind of sales pitch.” ~ @HaleyJanichek

Main takeaways

It’s hard to stick with something when people are doubting it. But if you’re confident in it, don’t give up.
Sometimes your audience doesn’t know what their needs are. You have to figure out what they need to hear, even if they’re not asking for it specifically.
If you try and make something that everyone is going to like, you will end up making something that no one likes. Stick to your vision.
If you know in your gut that an idea needs to exist, you have to put your full effort behind it, no matter what others say. Persistence is essential.

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