What's missing at powersports dealerships these days? - Episode 43

Natan Sanel, founder of National Powersports Distributors joined me tonight to discuss his thoughts on what is missing from the powersports business these days. Thankfully he is passionate enough about seeing it get healthier industry wide that he shared many insights with me that most business owners would probably prefer to lock up in a safe, than share with all their competitors!

Coming from a background in auto parts, Nate says he and his wife decided to get into the powersports business when 9/11 happened and the stock market shut down for several days. He planned to gain better control of his investments, doing it on a small scale from his own garage - a bike at a time. His plan was to buy and sell some used bikes. Fast forward some 19 years later, he sells 2500+ bikes per year from the current Concord, NH location and was Triumph's #1 Dealer in North America.

Some possibly surprising ideas ... He built his business on the e-bay concept where he knew the majority of his customers don't physically come to him.

He says at the core of his business are these 3 words: "Tell The Truth" and he and his staff refer back to them when making decisions daily.

On his website inside the prominent "Why Buy From Us?' link on the home page you'll find a great story about them including the following:

• None of our team is paid on commission. 
• Our shop is set up to duplicate our on-line buying experience. 
• Because we sell so many vehicles on-line, walk-ins are not our only avenue for sales. 
• There is no high-pressure for the people that visit us. 
• Our pricing is extremely competitive because we work on a smaller margin and turn our inventory more than the industry standard. 

National Powersports Distributors & Concord Triumph website: https://www.nationalpowersports.net/indexNational.cshtml

Link up with Nate here: https://www.linkedin.com/in/nathan-sanel-2570a219/

As a CycleTrader.com guy in my day job I was curious to look at his listings which you can see here: https://www.cycletrader.com/motorcycle-dealers/detail/National%20Powersports%20Distributors-2898248

Dealership fiXit podcast exists to tap dealers into high performance ideas!

Please share this episode with  those you know need to hear it.