Highlights:

* Trevor's law to real estate transition, utilizing legal and business skills during the Great Recession.
* Mental health struggles in law school and exploring real estate opportunities in Mexico.
* Incremental goal setting for continuous business improvement.
* Developing a focused YouTube strategy and dispelling virality misconceptions.
* Leveraging news coverage for content credibility and social media repurposing.
* Importance of aligning PR representative with brand values and media relationships.
* Prioritizing trending topics for effective media coverage.
* Understanding emerging trends and costs of PR engagement for effective strategies.
* Industry knowledge and confidence's importance for real estate agents.
* Effective communication's significance with quality and integrity, especially in PR.