#125 - What Most Advisor Websites Get Wrong – Colton Etherton Breaks It Down

Many advisor websites feel like digital brochures—bland, generic, and forgettable.

Colton Etherton wants to change that.

A former financial advisor turned web designer, Colton now helps advisors build sites that actually convert. Through his firm, Slices Design, he’s helping advisors stand out from the sea of sameness in financial services.

In this episode, Colton shares:

• The #1 website mistake most advisors make (hint: it’s your homepage)
• Why clear messaging beats credentials
• How to use your niche to attract the right people
• When it’s time for a full website overhaul

Even if most of your clients come from referrals, Colton reminds us: “They’re still going to check your website before reaching out.”

Whether you need a full revamp or just a few tweaks, you’ll walk away with practical steps to make your site more compelling.

Listen now and start turning visitors into clients.

Colton's Social: 

https://www.linkedin.com/in/coltonetherton/

x: @slices_design

Music in this episode was obtained from Bensound