The CPG Guys Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy
The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.
This episode is sponsored by LiveRamp.
Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/
Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx
Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/
Follow LiveRamp online at: https://liveramp.com/
Evan & Lori answer these questions:
- Why don’t you each give us a high-level overview of your history in the industry and your history working together
- I just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth. Are you feeling this on the media side, and is it shifting how you think about what you do?
- Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right? What do you see as next for that?
- How are LiveRamp and Albertson’s working together here? How does 1+1 = more than 2?
- Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson’s is amplifying that?
- How does that dovetail with what LiveRamp sees- rise of self-service, programmatic; how to control "cannibalization"....
- What are the ways data collaboration unlocks new insights and improves media performance? What are some of the opportunities and challenges you’ve seen?
- What’s the future-state of this type of data sharing? Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives? Where does CTV fit in short and long term?
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