In this episode of the Shift AI Podcast, Michael Domanic, Head of AI at UserTesting, joins host Boaz Ashkenazy to explore how companies can successfully transform their organizations with AI. With over 800 custom GPTs built across UserTesting and nearly every employee actively using AI tools, Michael shares the framework behind one of the most successful enterprise AI transformations happening today.

From his early days designing chatbots during the first AI hype cycle to leading transformation at scale today, Michael offers invaluable insights into why AI transformation is fundamentally a change management and creative challenge—not just a technological one. The conversation delves into the responsibility companies have to their workforce during this historic transformation, the importance of democratizing AI access, and why focusing on human creativity and experimentation is the key to unlocking real value. If you're looking to understand how to drive meaningful AI adoption in your organization while keeping humanity at the center, this episode is essential listening.

Chapters:

[00:00] The Human Side of AI and Creativity

[02:00] Michael's Background and the First Chatbot Wave

[04:00] First Jobs: From Lifeguard to Telemarketer

[05:00] What is UserTesting and How It Works

[08:00] The Challenge of Enterprise AI Adoption

[11:00] Why Multiple AI Models and 800+ Custom GPTs

[15:00] Change Management Over Technology

[19:00] AI's Impact on Jobs and Employee Responsibility

[22:00] Growth Mindset vs. Scarcity in AI Strategy

[24:00] Healthcare and the Future of AI

[27:00] Two Words for the Future: Human and Creativity

[29:00] Measuring ROI in AI Transformation

Connect with Michael Domanic

LinkedIn: https://linkedin.com/in/michaeldomanic/

Connect with Boaz Ashkenazy

LinkedIn: https://linkedin.com/in/boazashkenazy

Email: info@shiftai.fm

Why AI Transformation is About Change Not Just Technology with UserTesting Head of AI Michael Domanic