The Rainmaker Podcast How Behavioral Psychology and an Obsession with Data Can Market the Most Unsexy Industries with Kate Brown
What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around?
In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way.
We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the most underrated skill a CMO can have. From integrating behavioral science to refining internal playbooks, Kate shares a rare behind-the-scenes look at marketing transformation from the inside out.
About Kate
Guided by my education in Psychology and after founding an online yoga platform, I now lead marketing and overall impact as CMO of Insurely Inc, Canada's fast growing online Insurance Brokerage.
I'm here creating our own playbook to market Insurance in a normally un-sexy industry.
I have facilitated relationships with National Brands and small data driven teams alike that have focused on positioning Insurely as a challenger brand.
I am passionate about data-driven marketing, behavioural science and consumer insights, I love applying my psychology background to better understand customer behaviour and shape marketing strategies that resonate with today’s digital-first consumers.
I am a life long learner and love connecting with likeminded brands & people. If that's you, I welcome you to connect here, or reach out directly.
Connect with Kate