The Manufacturing Executive 8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan
Jan 25, 2022
36:42
Manufacturers aren’t typically marketing-driven companies.
But they should be.
Because their existing customer bases and referrals aren’t enough to cut it anymore.
In this solo episode, I’ll be covering 8 guiding principles for marketing manufacturing in 2022
I’ll be covering:
- The power shift from seller to buyer
- Understanding who makes up the buying committee
- Creating value to gain attention and trust
- Turning the knowledge of your industry experts into marketing assets
- Capturing demand where it already exists
- Creating demand in the rest of your audience
- Communicating regularly with your sales teams
- Measuring results
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
But they should be.
Because their existing customer bases and referrals aren’t enough to cut it anymore.
In this solo episode, I’ll be covering 8 guiding principles for marketing manufacturing in 2022
I’ll be covering:
- The power shift from seller to buyer
- Understanding who makes up the buying committee
- Creating value to gain attention and trust
- Turning the knowledge of your industry experts into marketing assets
- Capturing demand where it already exists
- Creating demand in the rest of your audience
- Communicating regularly with your sales teams
- Measuring results
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.