Ole Petter Nyhaug, 'The new Punk Generation meets Orwell'

Series One

In this episode of #TheNewAbnormal, I interviewed Ole Petter Nyhaug, who  is a high-profile trend researcher from Oslo, who conducts research across Scandinavia and, further afield, in numerous countries around the world. 

He's the Global Head of Research for Opinion AS, and works with clients such as Coca-Cola, IKEA, Unilever, Audi and Vodafone. 

I first met him years ago, when we specialised in youth-culture research and often used to be on the speaker-list at seemingly endless trend conferences. 

In this interview, we discuss his views on a wide range of issues impacting culture and society, and debate how these do, or do not, differ across countries and regions. 

Along the way, we cover his views on the new punk/DIY generation, Green Swans, brand relevance, and Orwell...