636. The 6 Secrets to Outcaring Your Competition

Most businesses fight to outspend, outsmart, or outmaneuver the competition. But the real, untouchable edge? Outcaring them. 

In this episode, Brian Gubernick breaks down why genuine care isn’t soft, it’s the most disruptive strategy in today’s AI-driven, transaction-obsessed world.

You’ll hear six tactical ways to show your clients, team, and community that they matter more than the bottom line. From being shockingly responsive to standing tall when things get hard, Brian shares practical steps and real-world examples: from Ritz-Carlton to Southwest Airlines to small business owners who deliver more than just a service.

Your competitors can copy your ads, match your prices, even poach your people. But they can’t outcare you -- unless you let them.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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