

Ep 4: What is the future of AI in advertising?
Apr 28, 2023
In this engaging discussion, Rasha Shaker, a Senior Digital Media Specialist at Bohan, offers her insights into AI's transformative role in advertising. She dives into the controversial use of deepfakes by political parties and contrasts the AI advancements in China and the U.S. Shaker also reflects on a Forbes study about AI's impact on job markets, emphasizing creativity’s vital role amid rapid technological changes. Ultimately, the conversation balances excitement with the uncertainties of integrating AI into daily media practices.
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RNC Deepfakes
- The Republican National Committee (RNC) used AI-generated images in a recent ad about Joe Biden's potential second term.
- This marks the first time AI imagery has been used in a national campaign ad.
China's Chat Lag
- China lags behind the US in AI chat technology access, despite leading in AI regulation.
- Their chat versions have limited access compared to US tools like ChatGPT.
AI and India's GDP
- A Forbes study projects AI will contribute $500 billion to India's GDP over the next decade.
- This growth is attributed to increased demand for AI professionals.