How Brands, Creators, and Communities Can Face the New Social Era

Jul 19, 2024

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It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era.

Full Episode Details

As a true “creatorpreneur,” Jayde isn’t just the Founder and Head of Creative at Em Dash, a content and creative development agency. She has a ton of other projects, including hosting the LinkedIn series #CreatorTeaTalk, being the Co-Founder of Weed For Black Women, a media hub and online community, plus managing her own personal brand. She joins this episode to share her strategies for creating brilliant content for brands and collaborating with creators, plus how she developed her own personal brand on LinkedIn, aka “the Briefcase App.”

We hear why she favors flexibility and adaptability in social media strategies over rigid, long-term plans that often fall short in the fast-paced social media world. She suggests that brands should focus on developing teams who live and breathe social and can create high-quality content with a more flexible approach.

We also talk about the creator economy, and Jayde shares some invaluable tips for creators on negotiating pay and developing business savviness. She suggests that brands look beyond partnering with creators for one-off campaigns and instead work on more sustained collaborations. The episode also explores Jayde's journey from corporate life to becoming a successful creator on LinkedIn, where she found success by staying true to her authentic voice and personality.

In This Episode:

2:08 - Jayde takes us through all the different projects she manages to balance at once
3:54 - Why Jayde first got into the creator space
5:34 - How Jayde turned away from Twitter/X to find success on LinkedIn
7:55 - Advice on finding your footing on LinkedIn
11:20 - What are brands getting right in the creator economy?
14:47 - Jayde explains some of her brand partnerships
15:53 - Why creators need to be business savvy
17:44 - Negotiating pay as a creator and getting paid what you’re worth
19:37 - Jayde explains how the Weed For Black Women community began
23:32 - What she’s learned about running a community
25:48 - How Jayde evaluates success
27:10 - Where brands are doing their communities injustice
29:07 - Advice for brands starting from scratch
31:04 - Why planning social media content too far in advance isn’t worth it anymore
34:29 - How creators can set boundaries to avoid burnout
38:24 - Jayde’s top tips for aspiring social pros

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