Kim Rivers Discusses Trulieve Preparing for Florida's ~$6 Billion Opportunity

Trulieve stands at the brink of what may be a golden swan event.

With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity.

"It really will change the structure of the business," and "We have the largest catalyst; I think that has ever happened to a single company in this space ahead of us, along with everything else everyone else has," underscore the magnitude of these catalysts.

With Florida poised to be an industry game-changer, Trulieve's expansive footprint and readiness to meet the surging new demand, particularly from first-time customers, underscore the company's strategic positioning in a market ready to explode.

This week, we sat down with Kim Rivers to discuss the following:

• Florida's Process to Adult Use
• HHS, Rescheduling, Safe Banking
• What Removing 280E Does for Trulieve
• House of Brands' evolution

00:00 Introduction and Welcoming the Guest, Kim Rivers 00:54 Discussing the Marijuana Legalization Initiative in Florida 02:23 Challenges and Implications of Legalization 04:55 Understanding the Legal Process and Challenges 05:50 The Role of Trulieve in the Legalization Process 06:31 The Impact of Legalization on Trulieve's Business 07:17 The Importance of Industry Participation in Legalization 07:55 Reflecting on the Journey of Legalization 10:23 The Legal Challenges and Opportunities in Florida 16:14 The Expansion and Future Plans of Trulieve 28:21 The Impact of Rescheduling on the Cannabis Industry 30:47 The Momentum of the Cannabis Industry 31:44 The Impact of Cannabis Rescheduling 32:18 The Benefits of 280E Removal 32:47 The Challenges of Quantifying the Impact 33:07 The Importance of Efficiency and Savings 34:15 The Role of Rescheduling and Safe Banking 37:50 The Potential Impact of Schedule 3 Confirmation 46:24 The Importance of Brands in the Cannabis Industry 59:21 The Future of the Cannabis Market in Florida

Guest Links:

https://www.instagram.com/trulieve_/
https://www.linkedin.com/company/trulieve/
https://www.trulieve.com/
https://twitter.com/trulieve
https://twitter.com/rivers_kim

#TCNNF #Trulieve #CannabisStocks

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