In this episode, we interview Afton Vechery, CEO and Co-Founder of Modern Fertility, a reproductive health company making personalized fertility information more accessible. We discuss Modern Fertility’s founding story from getting to the first 100 users to finding the best GTM strategy and building the proactive fertility category from scratch.

Founded in 2016, Modern Fertility is the women’s health company making personalized, proactive fertility information more accessible to women everywhere, whether they are trying for kids or not. Modern Fertility raised their Series A in 2019 from Forerunner Ventures, First Round Capital, Maveron, and many other leading investors.