Stellantis' mission to bring EVs to market at competitive prices

Stellantis, an automotive company, is on a mission to bring electric vehicles (EVs) to the market at the same price point as internal combustion engine (ICE) cars. They recognize the challenge of affordability posed by the additional costs of EV technology, which range from 30 to 40 percent. To overcome this challenge, Stellantis aims to optimize their strategies and operations, implement better design and cost efficiency, and accelerate productivity. They intend to absorb the additional costs by making EVs more affordable through innovative approaches, ultimately selling them at the price of traditional ICE cars.