Ep. 201 | The Impact of Customer Insights. Ft. Seema Swamy

In this episode, Seema Swamy talks about the impact of customer insights. She first defines what customer insights are and why they are needed in all parts of an organization, then highlights how companies and researchers are approaching determining ROI from customer insights. Plus, she shares how innovation and increased customer expectations are impacting the need for continuously analyzing customer insights.

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