Ep. 71. How the hospitality industry is unlocking loyalty using web3 with Ben Leventhal, founder Blackbird and co-founder of Eater, Resy
Aug 16, 2023
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Ben Leventhal, famed hospitality-tech entrepreneur, discusses how the hospitality industry is unlocking loyalty using web3. Topics include interoperability, loyalty perks, blockchain apps, and upcoming features of Blackbird. They also engage in a Selena Gomez-themed draft tweets session.
Blackbird aims to solve the problem of limited connection between restaurants and guests by providing tools and software to facilitate direct, ongoing, and personalized engagements.
Blackbird emphasizes creating a seamless and anticipatory front-end experience for customers, offering unique benefits through Powerups.
Deep dives
Blackbird: A Next Generation Loyalty and Connectivity Platform for Restaurants
Ben Leventhal, co-founder of Eater and Rezi, discusses his new venture Blackbird, which aims to be a next generation loyalty and connectivity platform for the restaurant industry. Blackbird's goal is to solve the problem of limited connection between restaurants and guests, providing tools and software to facilitate direct, ongoing, and personalized engagements. By leveraging data and signals about customers, Blackbird aims to reduce friction and improve the overall restaurant experience. The platform also plans to incorporate blockchain capabilities in the future, allowing for greater interoperability and efficiency. Overall, Blackbird strives to enhance the way restaurants connect with their loyal customers and build long-lasting relationships.
The Importance of Connectivity and Anticipatory Experiences in Blackbird's Consumer Experience
Blackbird places a strong emphasis on providing a streamlined, low-friction consumer experience. The goal is to create a seamless and anticipatory front-end experience for customers, making it effortless for them to connect with and engage with restaurants. Blackbird aims to navigate away from generic loyalty programs and spammy marketing content, focusing instead on reducing friction, providing tailored recommendations, and improving the overall experience for both customers and restaurants. The platform's upcoming feature, Powerups, will offer unique benefits to customers as they check in, further enhancing the magical and connected dining experience.
Blackbird's Approach to Loyalty and Signal-Based Relationships in the Restaurant Industry
Blackbird is revolutionizing the concept of loyalty in the restaurant industry. Rather than relying on traditional coupon-based approaches, Blackbird seeks to build genuine and meaningful relationships with customers. They aim to provide valuable insights and signals to restaurants, such as identifying their most enthusiastic and committed customers or VIPs. By understanding customer behavior and preferences, Blackbird aims to help restaurants optimize their services and create seamless experiences. Blackbird also acknowledges the potential of web3 and blockchain technologies to further enhance loyalty and connectivity in the long run.
Natasha and Deana have famed hospitality-tech entrepreneur Ben Leventhal on the podcast, founder of Blackbird, a loyalty and membership platform for restaurants. Natasha and Deana talk to Ben about this very real-world application of web3, and about how to bring value to both restauranteurs and diners. Interoperability, loyalty perks beyond discounting, and the restaurant industry's response to a blockchain app are themes.
They close out the episode with a Selena Gomez-themed draft tweets session.