In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.

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Topics:

(00:00:00) Intro

(00:01:57) - Barb’s career background

(00:03:47) - What is the Internet of Things?

(00:04:45) - The auto industry is ripe for disruption

(00:06:23) - Why the dealership is NOT going away

(00:10:46) - The biggest challenges and inefficiencies in the industry

(00:14:40) - What areas were you behind the 8-ball most?

(00:16:20) - The CDK dealership experience

(00:20:25) - The continued digital transformation of the industry

(00:23:36) - Future-proofing tech

(00:26:33) - Barb’s process for improving the product

(00:29:51) - What changes in automotive retail over the next 5 years?

(00:32:56) - Will dealers be challenged in adopting this technology?

(00:34:35) - Where people can reach Barb and CDK

You can learn more about CDK Global here or follow them on X @CDKGlobal.

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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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