Today on the show we’re learning from Aisha, she’s the founder of Bossy Cosmetics. And boy oh boy has she been on the journey! This conversation is just SO good and sprinkled with so many learnings.

After a successful 20-year career in the corporate finance industry, Aisha was diagnosed with severe hypertension and felt completely burned out. She dreamed of creating a beloved beauty brand that cared about how women felt starting from the inside and moving outward. Bossy Cosmetics is a mission-driven color cosmetics brand committed to empowering ambitious women to feel, look, and do good with a line of ethically made lipsticks, eyeshadows, and eyeliners.

In this episode we cover the importance of just letting the market teach you, the money piece from an initial investment of just $2500, and walking to the beat of your drum whilst figuring out what your customers need.

If you’re like me and wondering how she managed to trademark the name Bossy Cosmetics, get ready to hear this wild story!

While I’ve got you here, if you’re on your phone right now please take a quick screenshot in your podcast app and share this episode on Instagram stories. It helps me know you really love the show, it helps other ears find us AND it shows you’re part of our club.

LINKS WE MENTION:

Bossy Cosmetics' Instagram

Bossy Cosmetics' Twitter

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