SEO Simplified: Strategy and Websites w/Stephanie O'Keefe

Want to grow your visibility through strategic websites and SEO strategy? 

You'll love today's episode with guest Stephanie O'Keefe!

Key Takeaways:

Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.

• It's challenging to explain SEO, especially to those unfamiliar with technology.
• Working in SEO changes one's perspective towards online shopping.

SEO is essential for online visibility and involves understanding who you help and how you help them.

• The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.
• Brand messaging and content creation is a key part of  anSEO strategy.

Determine clear goals for each page on a website.

• Start with a simplified design and then evolving by adding  pages as needed.
• Facilitate a smooth customer journey through user experience in web design.
• Have up-to-date and relevant content on your website.

Heat map trackers can help you audit user behavior on your website.

• Hotjar helps you review interactions on your website.
• Visual cues play a vital role to create trust and impart personality to the brand. 

Top tips for a great website:

• Show your face!
• Include your face on your website to build trust.
• Clarify their goals and expectations while hiring a website designer.

Connect with Steph:
Website
Instagram
Self-guided website audit

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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