Leveling Up Your Podcast By Defining Your Ideal Listener | Jerry Dugan

Nov 7, 2023

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In podcasting, understanding your audience deeply and personally can be a game-changer. In this episode, Jerry Dugan explains why you must create a listener persona (avatar) for your target audience. By defining your ideal listener, you will unleash accelerated show growth, success, and impact. Get ready to connect more authentically with your audience, make informed content decisions, and select guests who resonate seamlessly with your show's mission!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/252

Key Moments:

00:00:15 - Introduction,
00:01:22 - What is an Avatar
00:05:41 - Importance of Having an Avatar
00:07:40 - How to Create an Avatar
00:10:41 - Refining Your Avatar

Timestamped Summary:

00:00:15 - Introduction
Jerry introduces the topic of defining your audience and the importance of creating an avatar for your podcast. He stresses the need to be specific and target a niche group of people to make the most impact.

00:01:22 - What is an Avatar
Jerry explains that an avatar is a manifestation of your ideal listener or customer in the form of a person or biography. He shares his own target audience of Christian men in their 30s and 40s who feel stuck in a rut and want to pursue their dreams without losing their faith, family, or health.

00:05:41 - Importance of Having an Avatar
Jerry outlines two main reasons for having an avatar. Firstly, it protects you from getting distracted by various marketing strategies and tools. Secondly, it helps you focus on the platforms and avenues that will truly make an impact on your target audience.

00:07:40 - How to Create an Avatar
Jerry advises starting with a high-level description of your target audience, such as their age, interests, and profession. Then, dive deeper into their demographics and psychographics, including their dreams, aspirations, barriers, and the help they are seeking. He encourages creating a detailed story for your avatar.

00:10:41 - Refining Your Avatar
Jerry emphasizes that your avatar can evolve and change as your show and audience grow. It's important to regularly reassess and refine your avatar to ensure you are effectively reaching and serving your target audience.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/252

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