Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It’s strength, cardio, and recovery training all in one intelligent, sleek, home gym.

In this episode we discuss the rise of the smart strength category. We talk about the company’s connected kettlebell, dumbbells and interactive studio, and Stephen explains why not chasing growth during the pandemic was the right decision.

In this episode, you’ll learn:

How JAXJOX is transforming the in-home free weight experience
Why delaying your product launch can pay off big later on
Tips for partnering with outside distributors
Stephen’s philosophy on raising capital and company growth

Links & Resources

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Stephen Owusu’s Links

JAXJOX’s website
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JAXJOX is on Instagram
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Follow Stephen on Twitter

133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu