Nonprofit Lowdown #285 - Why Your Donors Aren't Giving Again
What if I told you the reason 82% of your donors never give again is because of something you’re doing? 😳
It’s true - we churn through first-time givers by failing to build real relationships and showcase impact. We leave donors confused about what their money achieved, then bombard them with more asks.
Donors ghost you because you’re giving them buyer’s remorse. 👻
On this week’s straight-talk episode, I’m exploring the psychology behind why donors flee and how we inadvertently trigger their buyer’s remorse. Learn how to flip the script to create onboarding journeys that wow donors by:
Asking the right questions to uncover their motivations
Closing the story loop to spotlight their investment
Shifting from extracting value to nurturing truly reciprocal partnerships
If you’re shaking your head thinking, “Rhea gets me!” - this discussion is for you. I’m bringing solutions that transform donor retention from 20% to 80% overnight. Listen now!
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