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Smashing Security
Bing pop-up wars, and the British Library ransomware scandal
Mar 21, 2024
Founder of Kolide, Jason Meller, discusses Microsoft's aggressive Bing promotion on Chrome, British Library ransomware attack aftermath. Cybersecurity veterans dive into search engine market dominance, ethical promotion tactics, and enhancing security measures post-cyber attack. The episode also highlights collaboration between Kolide and 1Password for improved user security.
51:30
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Quick takeaways
- Microsoft's aggressive Bing promotion challenges user preferences, highlighting the ongoing search engine rivalry.
- British Library ransomware attack exposes vulnerabilities, impacting authors and emphasizing cybersecurity measures for critical institutions.
Deep dives
Microsoft's Intrusive Ad Campaign vs. Google Dominance
Microsoft's recent ad campaign promoting Bing has sparked controversy, with users considering the pop-up notifications as intrusive and desperate. While Google's dominance in the search engine market has been unchallenged, Bing is making strides to capture a share, albeit at 3.31%. Microsoft's persistence in promoting Bing raises questions about user choice and the effectiveness of ad campaigns in changing search engine habits.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode