Russell Cummings is an experienced Management Consultant and Business Coach with Shifft Consulting. Russ has spent the last 35 years working with dynamic family businesses that want to grow. He is Australian-based but currently services clients across Australia, New Zealand, Canada, and the United Kingdom. In this episode, we cover a lot of ground like the 2 ways OKRs can help small businesses, a walk-through of how to cascade OKRs, how to approach tracking metrics when you’re first starting out, and the dangers of being efficient in the wrong places at the wrong times.