CoinDesk Podcast Network BITCOIN SEASON 2: The Average American Bitcoin Owner Is Not Who You'd Expect
Jul 7, 2025
A recent survey reveals that 48 million Americans own Bitcoin, with surprising demographics showing strong Hispanic/Latino representation at 24.2%. Political shifts are noted, particularly a rightward trend since 2024, affecting who engages with Bitcoin. The complexities of ownership methods are discussed, including the reliance on exchanges. In a deeper dive, moral foundations and differing political ideologies reveal a disconnect between Bitcoin holders and the general public's perceptions of value and trust in cryptocurrency.
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Bitcoin Ownership Demographics
- Approximately 48 million Americans own Bitcoin, representing about 18.6% of adults surveyed.
- Ownership skews younger, male, and notably more diverse ethnically than expected.
Bitcoin Holding Methods Vary
- Over half of Bitcoin owners keep it on exchanges, while about 24% use self-custody.
- Nearly a third hold Bitcoin through ETFs, mutual funds, or retirement accounts, exceeding self-custody holders.
Hispanic Bitcoin Ownership Highest
- Hispanic and Latino Americans have the highest Bitcoin ownership rate at 24.2%.
- This challenges common perceptions that Bitcoin ownership is predominantly white and Asian.