In this episode of Let's talk ABM, Declan chats to Christian Weiss, Director of ABM, EMEA at Autodesk. Christian is a seasoned Marketer and a veteran ABMer. His passion for Account-based Marketing is palatable in this podcast episode as he shares his ABM journey, his collaborative approach to working with his Sales colleagues, and why he believes that the customer should be at the heart of any ABM strategy.
Here's what they cover:
- Why the customer is the car in Formula One ABM
- Common misconceptions about ABM
- How ABM can drive customer expansion
- Christian's greatest ABM learning
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