The Think Media Podcast 309: The Proven Formula for Anyone to Grow a 6-Figure YouTube Business w/ Donald Miller
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Apr 23, 2024 
Expert Donald Miller shares a proven formula for 6-figure YouTube success, discussing niches, content creation, shifting to productization, revenue scaling, coaching models, customer-centric marketing, financial management, and maximizing expertise for coaching business growth.
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Own One Clear Problem
- Owning a single clear problem is the most powerful brand differentiator.
- If you can answer "what problem do you solve?" clearly, customers will pay for your solution.
Prioritize Problem-Focused Messaging
- Talk about the customer's problem 75% of the time and your solution 25% of the time.
- Repeat the same messaging to occupy mental real estate and make your brand memorable.
DreamBone Packaging A/B Win
- Miller used DreamBone packaging tests to show how owning a problem beats vague claims.
- Changing messaging to 'best way to distract a dog' doubled sales in A/B tests.