Numbers Don’t Lie: What My Shocking Blog Stats Revealed

If you’ve been feeling discouraged about your blog traffic lately, you’re not alone. In this episode of Creatives on Fire, I’m pulling back the curtain on what’s really happening with blog traffic in 2025—and giving you five smart strategies to take back control.

https://creativesonfirepodcast.com/episode197

How to Get More Blog Traffic

I was originally going to cover a different topic this week, but after hearing so many creators talk about low traffic, broken platforms, and general burnout, I had to hit pause and share what I’ve personally been working through—and how I’m turning it around.

Let’s talk about what matters, what doesn’t, and what you can actually do to get your blog traffic moving again.

First: Don’t Fall for the Comparison Game

It’s easy to feel lost when all the voices around you are saying different things. Google is broken, Pinterest is dead, Facebook is hiding links—it’s enough to make any blogger feel like giving up.

But the truth is, numbers don’t lie. So that’s where I went—to my Google Analytics. When I compared my year-to-date stats from 2024 to 2025, here’s what I found:

• Sessions were down 20%
• Pageviews were down a shocking 50%

Ouch. That was a wake-up call. But it also gave me clarity. Sessions are mostly out of my control. Pageviews? That’s on me.

Sessions vs. Pageviews: What’s the Difference?

If you’re not familiar with these terms:

• Sessions = Visitors arriving at your site (they showed up to the dance)
• Pageviews = The number of pages they visited (how many people they danced with)

So while platforms control a lot of traffic volume (sessions), you control what happens once people land on your site. That’s where the pageviews come in—and that’s where you can make a huge impact.

How to Improve Your Blog’s Page Speed

Before diving into pageview tactics, I looked at what I could do to improve page speed, which still plays a huge role in search and user experience.

Here’s what I did:

• Audited my plugins to remove outdated or unnecessary tools
• Replaced and optimized my image compression plugin (I now use ShortPixel, which found 1,200 images that needed more compression)

Even small improvements to your blog’s speed can help platforms like Google and Pinterest want to send more traffic your way.

5 Smart Strategies to Increase Blog Pageviews

Once I optimized the tech side, I moved on to what I could do to increase pageviews—the number that is in our control. These five strategies are what I’m actively working on now.

1. Restructure Your Blog for Simpler Navigation

When readers land on your homepage or a post, can they immediately tell what you’re about and where to go next? Clear navigation, especially with buttons that lead to categories (like “See All Crafts” or “Browse Recipes”), is key.

2. Connect Your Orphan Posts

Go find the blog posts that aren’t linked to anything else—SEO tools like Ahrefs can help. Either delete them if they don’t align with your brand, or link them meaningfully into related content to keep readers clicking.

3. Add Prompts to Explore More

Think: “See all fall posts” or “Get more lemon dessert ideas.” Use bold call-to-action buttons early in your post to send them to your category or roundup pages. The more paths they can follow, the more pageviews you’ll get.

4. Include a ‘Start Here’ Block

Toward the top of your post, include a reusable block that says “New here? Start here.” Link it to a curated welcome page with your top categories, opt-ins, and reader favorites. Help new visitors instantly know how to explore.

5. Introduce a Weekly or Ongoing Series

Give readers a reason to keep coming back. It could be:

• A 5-week project like “5 Weeks to a Porch Makeover”
• A two-part post (before & after)
• A weekly roundup of your own posts, styled for Pinterest or seasonal trends

You could even turn your weekly content into a newsletter hook: “Get this week’s top DIYs straight to your inbox!”

The Bottom Line: Don’t Panic—Make a Plan

If traffic is down, take a deep breath. Stop listening to the noise and go check your own analytics. Is it sessions? Pageviews? Once you know, you can act. And that’s powerful.

Because blogging isn’t dead—but it is evolving. And it’s our job to evolve with it. Give your blog a tune-up. Guide your readers more clearly. And most importantly, keep showing up consistently.

Until next time, stay creative.

Links Mentioned in the Episode:

• ShortPixel Compression Tool
• FUEL Mastermind is HERE
• Free Guide: Start Your Blog Today
• You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
• 2025 Content Planner for Content Creators

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