

TWIG #352 EU Regulations, Epic Shops, and the AI Slop Machine Is this goof?
7 snips Oct 9, 2025
Laura Taranto, a puzzle-product specialist, returns to provide deep insights on Match Squad's gameplay and the intricacies of the market. Josh Chandley, a performance marketing expert, dives into the SEC probe facing AppLovin and its impact on ad tech. They discuss the ramifications of the EU's regulations on free-to-play games, the excitement around Epic's new web shops, and the booming gaming scene in Istanbul. The conversation wraps up with critical thoughts on AI's potential pitfalls, highlighting the necessity for human oversight in tech-driven creativity.
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EU Rules Could Break Free-To-Play
- Ilkka Paananen warned EU rules could break free-to-play monetization by treating in-game currency as financial transactions.
- The letter urges regulators to classify in-game currency as digital content and base rules on data, not assumptions.
Engage Regulators With Data
- Engage regulators early and insist in-game currency be classed as digital content to avoid heavy financial rules.
- Use data-driven arguments when lobbying to shape workable legislation.
Ad Tech Headlines Drive Volatility Not Verdicts
- Apple/AdTech headline volatility often reflects trading and opacity, not proven wrongdoing.
- Market overreactions hit companies like AppLovin, but regulatory follow-through is uncommon in the U.S.