Wes Bush is Principal at Product-Led Institute and today we’re talking about how to turn your product into a growth engine. Wes is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself" and is also founder of Product-Led Summit, so Wes lives and breathes all things product-led in the world of SaaS. In this episode Wes shares his expertise with us as we cover: - How to align perceived and experienced value - An in-depth walkthrough of his bowling-alley framework for better onboarding - The components of a product-led marketing strategy - Why product-led growth is a team sport - And some examples of great product-led growth in SaaS Links Product-Led Institute >> https://productled.com/ Product-Led Summit >> https://summit.productled.com/ Product-Led Growth: How To Build a Product That Sells Itself by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growth How to Win Friends and Influence People by Dale Carnegie >> https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward