Slice of Healthcare #509 - Dr. Jeffrey Wessler, CEO and Founder at Heartbeat Health
Jul 9, 2025
In this engaging discussion, Jeffrey Wessler, CEO and Founder of Heartbeat Health, shares his journey in establishing a virtual cardiology service that spans all 50 states. He discusses the shift from consumer-focused care to impactful cardiovascular treatment. Wessler emphasizes the importance of adaptability and the integration of technology in healthcare. He also addresses the future of cardiology, focusing on AI and the need for effective treatment implementation, while encouraging clinicians to collaborate with startups for better patient outcomes.
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Founder’s Journey Through Pivots
- Founding Heartbeat Health involved several pivots and tough realizations about the business direction.
- Jeff Wessler emphasizes the difficulty and humility in admitting when a chosen path was wrong.
Early Consumer-Focused Approach
- Initially, Heartbeat Health targeted consumers with a modern cardiology care experience in NYC.
- They realized they were not reaching patients with serious cardiovascular disease, prompting a strategic pivot.
Use Milestones to Pivot Wisely
- Founders should leverage key decision points like financing rounds to reassess and pivot if necessary.
- Taking a step back to plan the next years is critical to avoid incremental missteps leading to failure.