Ellen E Jones and Mark Kermode explore the dark arts of the film trailer, 110 years on from the first ever trailer, for Broadway musical The Pleasure Seekers.
Ellen talks to writer and trailer aficionado Matt Schimkowitz about the origins of the trailer, its development since the early days of cinema, and the Christopher Nolan film that totally changed the landscape.
And Mark speaks to director Edgar Wright about the film trailers that left the biggest impression on him growing up, as well as about his experience making a parody trailer - Don’t - for Quentin Tarantino and Robert Rodriguez’s Grindhouse project.
Mark also speaks to actor-turned-director Elizabeth Banks about the trailer for her forthcoming film Cocaine Bear, which has proved a huge viral hit.
This week's Viewing Note is from Oscar-winning director Guillermo Del Toro.
Producer: Jane Long A Prospect Street production for BBC Radio 4