Sarah Watson likes big pictures. First, as an account planner then as a chairman, Sarah has been drawn to the big picture and to grand narratives and to drawing them out of people, companies, and brands. But, over time, she’s had to learn how to adjust to her clients and colleagues because not everyone knows what to do with a big picture. After all, you don’t usually just hang them on a wall, stand back, and think, “Lovely.” You have to turn them into action.
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