Bloomberg Talks FUBU Founder & CEO Daymond John Talks Entrepreneurship & Brand Building
Jun 27, 2025
Daymond John, the visionary founder and CEO of FUBU and a star on ABC's Shark Tank, joins hosts Carol Massar and Tim Stenovec for an engaging conversation. They delve into the complex challenges of brand building in today's fast-paced market. Daymond shares valuable insights on the importance of personal branding for CEOs and highlights emerging trends like live selling and shifting consumer behaviors that are reshaping retail. His experiences offer inspiring lessons for aspiring entrepreneurs navigating this evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
CEO as Brand Identity
- Brand building now requires the founder or CEO to be a brand themselves.
- Consumers invest in the story behind both the brand and its founder personally.
Direct Sales for Today's FUBU
- Use a direct sales model with representatives who sell on credit to expand reach.
- Reward top sellers with digital curriculum to boost skills and loyalty.
Rise of Influencer Live Selling
- Retail traffic is declining significantly as traditional stores lose relevance.
- Influencers leveraging live selling on platforms like Amazon and TikTok are reshaping sales.