One of the first lessons website owners learn is that content is the key to success. But how do you identify which topics and keywords to target to help your website gain authority?
Finding the answer to this question is what Chima Mmeje, an experienced SEO copywriter and content strategist, does best. Through her company, Zenith Copy, she helps SaaS businesses rank for their target keywords and dominate the search results.
In this episode, Chima gives us the low-down on her favorite SEO content strategy - topic clusters. Topic clusters help website owners comprehensively cover their targeted topic, helping them to become an authority in their niche.
Chima walks us through how to conduct research for a topic cluster, how to integrate backlinks into topic clusters and how long it takes to see measurable results from this strategy. She also discusses the power of high-quality content and the rewards of investing in a good content strategy. According to Chima,
“Content can do more than just get your website to rank for a few keywords. Content can help you to build authority in the mind of your audience so that even when they're offline and are thinking of a problem, your brand name is the first thing that comes to mind.”
Chima also walks us through the struggles she faced trying to break into the big leagues as a BIPOC content writer from Nigeria. She describes how the obstacles she overcame inspired her to create The Freelance Coalition for Developing Countries, an organization that provides free mentorship and training for BIPOC freelancers living in developing countries.
If you’re tired of lackluster SEO results, listen in to this episode to learn how to create a comprehensive content strategy that’ll help you climb the SERPS and capture customer attention.
Topics Discussed in This Episode:
- Chima guides us through her back story and entrepreneurial journey so far (02:07)
- Chima explains why not all traffic is created equally (09:20)
- The biggest challenges new domains face when trying to become established (10:53)
- The benefits of using topic clusters (13:55)
- The foundations you should have in place before implementing topic clusters (17:39)
- How to conduct research for a topic cluster (18:40)
- How to integrate backlinks into a topic cluster strategy (22:55)
- The common mistakes that entrepreneurs make when building topic clusters (25:02)
- How long do topic clusters take to start producing measurable results? (29:22)
- The challenges Chima faced when striking out on her own as a business owner (32:14)
- Chima explains why she started the Freelance Coalition for developing countries (34:12)
Mentions:
Sit back, grab a coffee, and learn how to drive significantly more traffic to your site through the use of topic clusters!
The Opportunity Podcast