Sound Judgment Why Should Audiences Trust You? with Audio Branding Host Jodi Krangle, Part 2
Did you miss Part 1 of my conversation with Audio Branding's Jodi Krangle?
Listen to it here.
Takeaways from today's episode:
1. Imposter syndrome and the art of the interview
When she started hosting, Jodi Krangle, who makes her living using her voice, had to overcome one big negative belief. “I didn’t think I was a speaker of any kind!” she says. It was hard for her to speak her own words, believe she had something worth saying, and be passionate enough to get her thoughts across. That was all harder than she expected – but she persevered. All of this is learnable, and mindset is the first thing we often need to change.
2. Why does sound matter?
Let’s take a look at the advertising industry for some clues. They spend millions of dollars crafting the right sounds and voices. Why? Because they know that sound can create deeper connections with the audience. We don’t buy things because of logic, but because of emotion. Brands use sound to communicate something distinct, unique, and ownable – so how are you using audio to communicate just how special, and different, you are from the crowd?
3. Your sonic brand is worth millions.
If you work for an organization or a brand, you may already have a podcast or be thinking about starting one. When you do, make sure your show not only integrates with the rest of your communications, but also that it’s as high quality as everything else you put out into the world. Audio creates a brand, just as much as your visuals do.
Do you know we have a free Sound Judgment newsletter, full of guidance on how to make great creative choices in audio storytelling?Join subscribers from NPR, PRX, PRPD, Stanford, Spotify and more. Subscribe here and become a more confident host, audio storyteller or producer today.
If you want to know more about how sound influences our behavior and how creators in the audio branding world make their work, follow Audio Branding.
Both parts of this conversation are also running on Audio Branding. Thanks to Audio Branding editor Humberto Franco for his beautiful work in audio and video.
To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.
To watch shorts from this episode and other Audio Branding episodes, visit Jodi’s Youtube channel, JodiKrangleVO.
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Credits
Sound Judgment is a production of Podcast Allies, LLC.
Host: Elaine Appleton Grant
Project Manager: Tina Bassir
Sound Designer: Andrew Parella
Illustrator: Sarah Edgell
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Help us find and celebrate today’s best hosts
Who’s your Sound Judgment dream guest? Email me: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.
Credits
Sound Judgment is a production of Podcast Allies, LLC.
Host: Elaine Appleton Grant
Podcast Manager: Tina Bassir
Production Manager: Andrew Parrella
Audio Engineer: Kevin Kline
Production Assistant: Audrey Nelson