Enterprise Security Weekly (Audio) Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385
This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Why a special segment on Microsoft Ignite announcements?
- There were a lot of announcements
- Microsoft is the largest security vendor, in terms of revenue
- Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.
In the enterprise security news,
- Bitsight, Snyk, and Silverfort announce acquisitions
- Tanium announces an “autonomous” endpoint security offering
- We find out how much a smartphone costs when it is manufactured in the US
- CISA’s leadership announces resignations
- Ransomware is going after old versions of Excel
- Should vendors be doing more about alert fatigue?
- The latest cybersecurity reports
- Using AI to mess with scammers
All that and more, on this episode of Enterprise Security Weekly.
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Show Notes: https://securityweekly.com/esw-385