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Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch on chicken wings while catching the latest game might find Wings and Rings perfectly meets their needs. Established in 1984 in Cincinnati, Ohio, the 41-year-old sports franchisee concept now has 85 locations, 60 within the U.S. and 25 internationally. Known originally as Buffalo Wings and Rings, the company has updated its look, its name, and its menu, but its dedication and commitment to the local communities it services remains strong.
In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Dan Sweatt, Senior Marketing Manager for Wings and Rings, about how the company’s franchisees are growing their loyalty business by connecting with their customers and community.
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