Yesterday, I wrote a quick post on my personal website about how your job as a marketing consultant is as much about de-risking your clients' situation as it is about growth.
It might seem counter-intuitive for a marketing consultant to be thinking about risk mitigation when your day-to-day job is to help clients win new business, but you might be surprised to hear that they are two sides of the same coin.
Give this one a listen and let me know in the comments what you think!
Yours,
—kevin
